Field Notes

Notes from the field, not the feed.

Worked examples, honest math, and the patterns that repeat at businesses like yours. No predictions, no thinkpieces, no "ten tools you must try."

The open-source shelf: six business problems someone already solved for free

The Roadmap's job includes saying 'buy the cheap tool instead of paying us.' Sometimes the cheap tool is free. Here's the shelf we point at.

A worked example: the Roadmap, run start to finish on the kind of shop it was built for — where the owner types every quote at 9pm.

If a paid diagnostic can only ever conclude 'hire us,' it isn't a diagnostic. Here's the rule we've written into ours.

The most common automation opportunity in owner-run businesses isn't a missing tool. It's a human being doing the job of a cable.

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The Scorecard tells you in two minutes which of these stories is about your business.

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